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Comfort Inn Leads Lodging Franchises in Mid-Budget Category

The brightest shining star in the galaxy of Choice Group of hotels is Comfort Inn. Already there are staggering 1,436 hotels from this celebrated brand in different part of the United States and 218 more are under construction! The figure in the other parts of the world is also pretty impressive, 546 hotels are already open and around 22 are under construction. The concept today is one of the leading brands in its category of mid-budget hotel with basic amenities. The positions beside highways and in semi-urban and small cities make Comfort Inn the obvious choice for holiday makers as well as people traveling for business.

Most franchisees of Comfort Inn join as new-owners, though the percentage of people converting their establishment is also quite encouraging. The start-up cost is moderate and so is the royalty fee. Brand awareness for this group of hotel is an astounding 98% and so, you don’t have to worry about getting customers. The buildings, whether being constructed or renovated, are required to maintain some basic features. For example, most hotels under this category are two-storied with minimum 60 rooms. Interior and in some cases, exterior corridors too need to be there. A portico should also be there to accommodate the visitors while they check in. Moreover, a swimming pool or fitness center in your Comfort Inn franchise will make it more appealing. The organization is quite famous for participating in 100% Satisfaction Guarantee program and Choice privilege reward programs.

A host of services will be offered in your Comfort Inn. Right from serving lavish breakfasts to providing them with thick soft mattress pad with fleece blanket – several steps are taken to make the guest as comfortable as possible. What’s more, here every guest gets his own copy of USA Today or The Wall Street journal. The rooms comprise of free high-speed Internet connection, large screen TVs with remote, free coffee-machine and full-length mirror. Various things that a traveling executive might need such as iron and board, hair-dryer and clock radio are also kept in the rooms. The linens are of cost-effective terry products with unique tags of the renowned parent company – Choice. Return of investment is also high with Comfort Inn.

So, are you interested to know more about this popular franchising concept? Contact brandEXPANSION.

Lodging Franchise Concepts

• Choice Hotels International
• Clarion
• Clarion Collection
• Comfort Inn
• Comfort Suites
• Econo Lodge
• Mainstay Suites
• Quality Hotels
• Rodeway Inn
• Sleep Inn

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